Jennifer Herber is a Senior Public Information Specialist with the Austin Police Department (APD). She has more than 19 years of experience working in public relations and communications, beginning her career in the nonprofit sector, then moving over to local government 11 years ago.
A native Austinite, Herber earned a Bachelor of Arts in Journalism from West Texas A&M University in Canyon, TX. She is past president of the Austin chapter of the International Association of Business Communicators and has won several communications awards. Herber serves as APD’s main social media coordinator, developing messaging, moderating and evaluating the department’s social media efforts. Since 2012, APD has beefed up its use of social media. Its twitter audience alone has grown from only 1,200 followers to more than 88,000 in five years. APD’s social media efforts were recognized by the Austin Chronicle’s Best of Austin issue and won an Austin American-Statesman Top Ten Social Media Award for their use of the hashtag #whatthehelicopter, as well as overall social media efforts.