Active Shooter: Managing the Viral Reality

Presenters

Bronlea Mishler
Bronlea Mishler

Communications Coordinator
Skagit County, WA

Kyle Moore
Kyle Moore

Communication Director
Washington State Patrol

Session Description

On Sept. 23, 2016, a gunman opened fire in Burlington’s Cascade Mall, killing 5 people, then vanishing. Social media exploded. Learn how Skagit County and the Washington State Patrol managed information – from on-scene reports, to photos of the suspect, to broadcasting press briefings via Periscope, and eventually identifying victims and sharing community support resources. Learn how to identify priorities, communicate key messages, fill the information void and manage rumors.

View the event agenda.