Category Archives: Other

Kathleen So

Kat SoKathleen So, State and Local Government Specialist, LinkedIn. I specialize in helping government agencies attract, recruit and build engaged relationships with existing/future employees.

LinkedIn is a global phenomenon, and with over 450M+ million members and over 130M in USA alone, LinkedIn represents the largest professional network on the globe.

LinkedIn Talent Solutions transform the way organizations find and influence talent. My goal is to bring a fresh and creative approach to enable employers to move their recruitment efforts forward, achieving better quality hires. Thus lowering cost per hire, improving collaboration and efficiency within recruitment teams, and increasing brand awareness. Nothing makes me happier than helping organizations connect the right people to the right opportunities!

I’m a big sports fan, I love trying new things in the kitchen and meeting new people, and I’m very passionate about the power of digital and social media

Emma Nicolle

Emma NicolleEmma Nicolle, Government Specialist at LinkedIn. I specialize in helping government agencies attract, recruit and build engaged relationships with existing/future employees.

LinkedIn is a global phenomenon, and with over 450M+ million members and over 130M in USA alone, LinkedIn represents the largest professional network on the globe.

LinkedIn Talent Solutions transform the way organizations find and influence talent. We enable our clients to move their recruitment efforts forward, achieving better quality hires. Thus lowering cost per hire, improving collaboration and efficiency within recruitment teams and increasing brand awareness.

Social Media in Civil Unrest

Presenters

Grande Lum
Grande Lum

Director
Divided Community Project

Bill Froehlich
William Froehlich

Associate Director
Divided Community Project

Session Description

How can social media support community leaders focused on building community trust or are working to address divisive community issues or civil unrest? Using the Divided Community Project’s new report—developed with the input of social media experts, civic leaders and community advocates from across the country—this break-out session will offer strategies for community leaders dealing with community division against the backdrop of the opportunities and challenges of social media.

View the event agenda.

Grande Lum

Grande LumGrande Lum is Director of the Divided Community Project (DCP) at the Ohio State University Moritz College of Law. DCP’s mission is to strengthen communities so they can transform community division into positive action. DCP’s initiatives include establishing programs in advance of civil unrest.

Mr. Lum is also a Lecturer at Law and Research Fellow at Stanford Law School. Previously, Grande Lum was nominated by President Barack Obama and confirmed by the Senate in 2012 as the Director of the Community Relations Service (CRS), an agency within the Department of Justice. Mr. Lum guided CRS during a time when race and law enforcement reemerged as a critical national priority. Prominent conflicts between law enforcement and race that occurred during his administration included those involving tragedies in Sanford, Ferguson, and Baltimore.

Before joining CRS, Grande Lum was a clinical professor at the University of California Hastings School of the Law, where he directed the Center for Negotiation and Dispute Resolution. Mr. Lum previously founded the training firm Accordence, where he remains Senior Advisor. He was also Director of the Historically Underutilized Business Zone Program in the United States Small Business Administration. During his career, Mr. Lum mediated labor-management contract issues and conflicts involving differences such as race and religion. He authored The Negotiation Fieldbook and Tear Down the Wall: Be Your Own Mediator in Conflict. Mr. Lum currently serves on the Human and Civil Rights Committee for the International Association of Chiefs of Police and is a Senior Advisor to Nextdoor, a social network company. Grande Lum received his B.A. from the University of California at Berkeley, and his J.D. from Harvard Law School.

William Froehlich

Bill FroehlichWilliam “Bill” Froehlich is the Associate Director of the Divided Community Project and the Langdon Fellow in Dispute Resolution at The Ohio State University Moritz College of Law where he teaches mediation, negotiation and alternative dispute resolution and manages Moritz’s top-ranked Program on Dispute Resolution.

A former labor attorney, Bill served as an advocate in mediation, arbitration and other dispute resolution forums. Bill earned his J.D. from The Ohio State University, Moritz College of Law and is a graduate of Denison University.

Prakash Janakiraman

Prakash Janakiraman

Prakash Janakiraman is Co-Founder and Chief Architect at Nextdoor, the free and private social network for neighborhoods.

Janakiraman began his career as a software engineer at Excite@Home in 1996 before moving into engineering management at Shopping.com and Epinions. Prior to Nextdoor, Janakiraman spent nearly three years at Google, where he managed engineering teams for Google Maps, Google Base, and Froogle.

Janakiraman is from Hayward, California, and attended the University of California, Berkeley.

Favorite neighborhood memory: playing basketball, soccer, and baseball games with his neighborhood friends – and using up every minute of sunlight before his parents called him in for dinner.

Sana Syed

Sana SyedSana Syed is the spokesperson and Director of the Public Information Office for the City of Dallas. She managed the city’s international response to Ebola and the July 7 ambush on DPD officers and developed and executed an aggressive two-year transparency and communications plan.

Sana supervises a team of 17 and oversees a $1.6 million departmental budget and an additional $8 million account for cable broadcasting. Her responsibilities include overseeing open records for the city, broadcast production, graphic design and external communications. Sana recently announced the development of the Communications & Policy Institute, which will serve students from every major university in North Texas and DISD high school students.

Sana started her career as a broadcast journalist and over a period of ten years worked as an assignment editor, producer, reporter, and news anchor. She has worked at KDFW and KTVT in Dallas, KOKH in Oklahoma City, OK and WBRZ in Baton Rouge, LA. Sana holds a Bachelor of Science degree in Economics from the University of Texas at Arlington and a Master of Science in Journalism from the TCU Schieffer School of Journalism. She is completing her PhD in Urban Planning and Public Policy at UTA.

Carolyn Reams

Carolyn ReamsCarolyn Reams is the Social Media Lead and CIA.gov Content Manager for the Central Intelligence Agency. She works in the Office of Public Affairs where she started and runs CIA’s social media platforms.

She has previously spoken about social media at national and international conferences. Prior to joining CIA Public Affairs team, she spent 12 years as the Deputy Director of the CIA Museum where, among her many varied duties, she was the content manager of the museum’s presence on CIA.gov and managed a 20,000 piece collection of classified and unclassified artifacts.

Franky Saegerman

Franky SaegermanFranky Saegerman provides strategic assessment, analysis and advice regarding the performance and impact of NATO’s Digital communications channels and products.

Franky started working at NATO’s Office of Information and Press in 1995. As the Head of the Distribution Unit, he gradually shifted the external communication from a traditional paper based dissemination to a fully electronic dissemination and more recently through social media.

From 2012 to 2015 he was Head of the Social Media Team. He has put NATO on the Social Media map and found innovative ways to raise awareness for NATO on social.

Social Media for Behavioral Change

Presenter

Michelle Bellon
Michelle Bellon

Sr. Director of Integrated Marketing Strategies
Rescue | The Behavior Change Agency

Session Description

Reaching young people in an authentic way can be challenging. To engage them, campaigns must align messaging with core cultural values and lifestyles. By segmenting your audience and utilizing a channel-specific strategy with a mix of culturally-relevant lifestyle messaging, campaigns can increase engagement. Learn how state and local health campaigns have developed lifestyle-driven content, in-feed social media contests on Facebook, and digital experiences that appeal to young people’s values and drive behavior change.

View the event agenda.

Kyle Moore

Kyle MooreAs Communication Director for the Washington State Patrol (WSP), Kyle Moore leads the strategic messaging and policy for the 2,200 member agency. Kyle is part of the eight-member Government Media Relations Division and he oversees communication messaging for more than three dozen public information officers spread across Washington State. Previously, he headed up communications for the Seattle Fire Department. For more than two decades he worked as an Emmy Award winning reporter/anchor/producer for multiple TV markets including Seattle and Los Angeles. Kyle is a recent graduate of the Executive Master of Public Administration Program at the University of Washington.

Public Official Social Account Management

Presenter

Chris Weidel
Chris Weidel

New Media Manager
Office of Mayor Megan Barry, Nashville, TN

Session Description

Nashville Mayor Megan Barry has a countdown of how many days she has left in office – how much time remains to make a difference. As Mayor Barry’s social media ghost, Chris tracks a different number: haters won over. Proposing “Connection is King,” Chris urges account managers to look beyond standard analytics and focus on relationship building and responsiveness. This session will provide tips for public official accounts as well as how departments can leverage those accounts.

View the event agenda.

Educating Voters on Ballot Initiatives Using Social Media

Presenters

Amanda Keller
Amanda Keller

Communications Specialist
Johnson County, KS Government

Sharon Watson
Sharon Watson

Public Affairs and Communications Director
Johnson County, KS Government

Session Description

Residents generally don’t love paying higher taxes. So how do we help voters understand the value in a tax increase without violating legal boundaries of educating versus advocating?! We’ll explain the approach that the Johnson County, Kansas public information office took to using Facebook, Twitter and Nextdoor to educate voters about a 1/4-cent sales tax increase, which passed in Nov. 2016. Learn from our education campaign’s challenges and successes to improve yours.

View the event agenda.

Social Storytelling that Doesn’t Suck

Presenter

Miri Rodriguez
Miri Rodriguez

Social Media and Communities Lead
Microsoft Corporation

Session Description

We all know the power of storytelling. Stories spark emotion. Appeal to our human side. They connect and engage us. But somewhere between trying to find their ‘social voice’, and leveraging storytelling to humanize the brand, organizations have neglected the essence of their mission and vision, and at times failed to incorporate into their story. In this session, you will learn how to find your agency’s true ‘social voice’ for effective brand storytelling.

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Creating a Social Media Plan

Presenter

Derek Belt
Derek Belt

Digital Media Manager
King County, WA

Session Description

For social media to be successful, and for the time you spend with these tools to be considered valuable, it needs to be baked into your agency’s original communications plan. Learn how King County uses ‘action planning’ to develop strong, sustainable and measurable social media goals. Then follow a ‘cookbook’ with the ingredients you need to measure your social media activities.

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Social Media Under the Influence

Presenter

Brett White
Brett White

Digital Media Coordinator
City of West Hollywood, CA

Session Description

The City of West Hollywood is a small town of 35,000 people situated in the middle of the entertainment capital of the world – Los Angeles, CA. Getting their social media messaging heard in this competitive and media savvy environment requires a creative and sometimes daring approach. In this session, we’ll explore how a government agency can effectively leverage social media influencers to amplify their messaging and successfully reach more citizens in the process.

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How to Incorporate Humor in Government Social Media

Presenter

Katie Nelson
Katie Nelson

Social Media and Public Relations Coordinator
City of Mountain View PD, CA

Session Description

“A day without laughter is a day wasted,” or so they say. Learn how and when to incorporate humor into your social media strategy by utilizing pop culture references, GIFs, memes and playful descriptors on video or image captions. Learn how to play with words and engage your community by humoring them and humanizing yourself.

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Why You Can’t Afford NOT to Advertise on Social Media

Presenter

Jennifer Alvarez
Jennifer Alvarez

Digital Media and Marketing Officer
City of Gilbert, AZ

Session Description

Social media advertising is intimidating. The fear of public perception and budget limitations keep many agencies from pursuing social media advertising opportunities. Every agency does some sort of advertising whether for an upcoming event, program or service. Long gone are the days of community-wide mailers. Traditional forms of advertising are outdated and flat out expensive. From Facebook to Snapchat, find out how you can, and why you should, move your advertising budgets to social media.

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Active Shooter: Managing the Viral Reality

Presenters

Bronlea Mishler
Bronlea Mishler

Communications Coordinator
Skagit County, WA

Kyle Moore
Kyle Moore

Communication Director
Washington State Patrol

Session Description

On Sept. 23, 2016, a gunman opened fire in Burlington’s Cascade Mall, killing 5 people, then vanishing. Social media exploded. Learn how Skagit County and the Washington State Patrol managed information – from on-scene reports, to photos of the suspect, to broadcasting press briefings via Periscope, and eventually identifying victims and sharing community support resources. Learn how to identify priorities, communicate key messages, fill the information void and manage rumors.

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#whatthehelicopter: Flying High with Social

Presenter

Jennifer Herber
Jennifer Herber

Senior Public Information Specialist
Austin Police Department, TX

Session Description

This session will highlight how the Austin Police Department uses their unique hashtag #whatthehelicopter, Periscope and other tools to inform, engage and occasionally entertain followers. The session will include tips and tricks for successful social media communications, social media challenges unique to law enforcement and how APD uses social media in critical incidents.

View the event agenda.