Managing Social Media on a Shoe String Budget

Presenters

Kristin Banchero
Kristin Banchero

Executive Assistant
Montana Highway Patrol

Natalia Bowser
Natalia Bowser

Chief Financial Officer
Montana Highway Patrol

Session Description

Nothing is better than free. We will show you how to leverage free resources such as employee social media advocates, community events and other social media tools such as apps and built-in analytics to maximize your impact and engagement. No fulltime PIO? No problem. We’ll cover organizing tasks, harnessing the power of followers as brand ambassadors and creating evergreen content that can be re-purposed in multiple ways while managing other fulltime duties.

View the event agenda.