Public Official Social Account Management

Presenter

Chris Weidel
Chris Weidel

New Media Manager
Office of Mayor Megan Barry, Nashville, TN

Session Description

Nashville Mayor Megan Barry has a countdown of how many days she has left in office – how much time remains to make a difference. As Mayor Barry’s social media ghost, Chris tracks a different number: haters won over. Proposing “Connection is King,” Chris urges account managers to look beyond standard analytics and focus on relationship building and responsiveness. This session will provide tips for public official accounts as well as how departments can leverage those accounts.

View the event agenda.