Managing the Big Day on Social Media

Evergreen A/B

When your organization has a big announcement — or encounters a big piece of spot news — it’s important that you own the social media space in those hours and days to come. Based on the presenter’s experience as both a spokesman and SM ghost for the mayor of Memphis, this session will offer tips, tools and techniques to maximize reach, own the real-time conversation, and prevent misinformation from taking root.

Content & Strategy