Social Media for Behavioral Change

Presenter

Michelle Bellon
Michelle Bellon

Sr. Director of Integrated Marketing Strategies
Rescue | The Behavior Change Agency

Session Description

Reaching young people in an authentic way can be challenging. To engage them, campaigns must align messaging with core cultural values and lifestyles. By segmenting your audience and utilizing a channel-specific strategy with a mix of culturally-relevant lifestyle messaging, campaigns can increase engagement. Learn how state and local health campaigns have developed lifestyle-driven content, in-feed social media contests on Facebook, and digital experiences that appeal to young people’s values and drive behavior change.

View the event agenda.