Social Storytelling that Doesn’t Suck

Presenter

Miri Rodriguez
Miri Rodriguez

Social Media and Communities Lead
Microsoft Corporation

Session Description

We all know the power of storytelling. Stories spark emotion. Appeal to our human side. They connect and engage us. But somewhere between trying to find their ‘social voice’, and leveraging storytelling to humanize the brand, organizations have neglected the essence of their mission and vision, and at times failed to incorporate into their story. In this session, you will learn how to find your agency’s true ‘social voice’ for effective brand storytelling.

View the event agenda.