Statewide Digital Content Administrator, State of Michigan
Andrew Belanger serves as the statewide digital content administrator for Michigan.gov. In this role, he supports citizen-centric experiences across digital assets, including oversight of social media governance, policy, strategy, and training. Andrew has been featured in USA Today, the New York Times, Washington Post, U.S. News & World Report and more for his work with #MiGovSocial.
Andrew is president-elect of the Central Michigan Public Relations Society of America and is a proud alum of Michigan State University, where he holds a Master Degree in Higher, Adult, and Lifelong Education.
The state of Michigan’s 450+ social accounts span eleven platforms reaching nearly 5 million people. This session will explore #MiGovSocial, its governance, policies, coordination of high level campaigns and education amongst +200 content authors. Michigan.gov’s statewide digital content administrator will discuss scalable solutions for creating citizen-centric experiences, responding to constituents in real-time, reacting to crisis […]