Public Affairs Unit Officer, Lawrence Kansas Police Department
Drew Fennelly has been with the Lawrence Police Department since 2009, and served in the patrol division for 5 years prior to entering the community services division. In 2015, Officer Fennelly proposed the idea of a Twitter account for the department, and all that’s happened since is 75,000 followers, millions and millions of impressions, multiple appearances on ESPN, several viral tweets, and one 2017 Golden Post Award for “Best Use of Humor”. He has presented in the past at the IACP-PIO Mid-Year Conference on using humor in social media.
Humor on social media can capture the attention of your audience and help your agency garner a place in the national spotlight. But when you’re a government agency, it’s about striking the right balance between slapstick and serious. Learn how the Lawrence Police Department capitalized on a more playful brand voice and used it to […]