speaker-info

Kaitlin Keeler

Digital Editorial Manager, Oakland County, MI

Kaitlin Keeler, Oakland County, MI Digital Editorial Manager, is responsible for all digital citizen engagement. She leads the Digital Editorial Team to create engaging multimedia content across the County’s various channels. Additionally, Kaitlin wrote and implemented the County’s first enterprise social media marketing strategy integrating all departments’ social presences with the centralized goals of the County including a comprehensive policy, account governance and interactive training. Oakland County’s social media strategy and policy has been recognized by National Association of Counties, the Center for Digital Government, and the Government Social Media Golden Post Awards.

Sessions

Social Media Policy Best Practices

Evergreen D

An effective social media policy protects your agency while encouraging employee advocacy through transparency, education, and empowerment. This session discusses the essential elements in a social media policy and the steps to take on: how to write it, who to partner with, and how to implement. This interactive session allows participants to take back best […]

Training & Governance
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Workshop ($75 Add-On): Intro to Government Social Media

Evergreen A/B

This pre-conference workshop is an optional $75 add-on that you can purchase along with your attendee ticket. It is a 3-hour introductory training session for social media professionals who are either 1.) new to government or 2.) familiar with government but new to managing social media. Workshop Topics What government social media managers should know […]

Content & Strategy Platforms & Tools Training & Governance
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