On Sept. 23, 2016, a gunman opened fire in Burlington’s Cascade Mall, killing 5 people, then vanishing. Social media exploded. Learn how Skagit County and the Washington State Patrol managed information – from on-scene reports, to photos of the suspect, to broadcasting press briefings via Periscope, and eventually identifying victims and sharing community support resources. Learn how to identify priorities, communicate key messages, fill the information void and manage rumors.
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