Andrew Caravella is Vice President of Marketing at Sprout Social, a leading provider of social media engagement, advocacy and analytics solutions for business. Andrew believes the heart of social media hinges on exceptional experiences and meaningful connections, and uses those principles to guide dedicated marketing efforts at Sprout. A frequent industry contributor and speaker, he is on advisory boards for the Illinois Technology Association and Social Media Week and a member of WOMMA’s Education Advisory Committee. He likes being on airplanes, spinning to the beat at SoulCycle and Roger Federer. Find him on Twitter @andrewcaravella.