Announcing Speaker Lineup for GSMCON2019

The fifth anniversary of the Government Social Media Conference brought a record number of responses to our Call for Speakers. Today, we announce part of our speaker lineup for GSMCON2019, scheduled for April 2-4, 2019 in Nashville, TN.

Conference Director and founder Kristy Dalton reflects, “This year’s lineup brings a collection of speakers who address critical social media issues facing government agencies all across the United States, such as first amendment issues, making social media accessible, handling social media in disasters, successful video outreach and so much more. We also recognize that there are many private industry tactics that government social media managers can learn from, so we’ve pulled in several private sector experts into this year’s program.”

As we continue to develop our 2019 program for the Government Social Media Conference, more speakers, sessions and keynotes will be announced.




20 Instagram Stories Hacks to Increase Engagement
Lauren Oxford, Town of Gilbert, AZ

Claiming and Managing Your Google My Business Profiles
Dawn Connet, State of Iowa Office of the CIO

Ensuring Social Media Accessibility
Emma Shouse Garton, TN Council on Developmental Disabilities and Sarah Sampson, TN Disability Coalition

How to Write an Employee Social Media Policy
Roxana Moolla, Pryme Group

Making the Case for Separate Pages
Major Chad Norvell, Fort Bend County Sheriff’s Office, TX

Job Recruiting for Free on Social Media
Brad Perez, Fort Worth Police Department, TX



Communicating with Diverse & Underserved Populations via Social Media
Yolonda Spinks, YoloSpin Media and Giovanni N. Dortch, Zenzile’s Way Consulting

Create Social Media Reports Your Agency Can Understand
Sabrina Merritt, October Social Media

First Amendment Issues Facing Government Social Media Coordinators
Mark Weaver, Communications Counsel, Inc.

Helping Elected Officials Share Their Stories – Without the Politics
Stephanie Guzman-Barrera, City of Seattle, WA

How to Overcome Internal Pushback
Alexandra Walden, Nevada DMV and Monica Hernández, Sacramento Area Council of Governments

Reaching Non-English Speakers on Social
Warren Kagarise, King County, WA

Setting up Your Customer Service Framework on Social Media
Tom Christensen, County of San Diego, CA

Successfully Handle Social Media in Large Scale Emergencies
Chelsea Sawyer, Chatham Emergency Management Agency, GA

Strategies for Managing & Releasing Video Footage in Crisis Communications
Chris Hsiung and Katie Nelson, Mountain View Police Department, CA

Top Advertising Techniques for Facebook, Instagram and Twitter
John Huntinghouse, Epic Marketing

Understanding How Government Can Use Facebook Groups
Zach Whitney, Utah Department of Transportation



Advanced Social Media Data Insights
Christina Roach, Fort Worth Housing Authority, TX

Facebook Power Editor for Ads Explained
Jennifer Sadler, Columbia College Chicago

How to Harness the Power of Google Earth & Maps
Alanna Reed, City of Houston Public Works, TX



GSMCON is the largest social media conference for local and state government social media managers in the U.S. The fifth annual GSMCON will be held in Nashville, Tennessee, from April 2-4, 2019! Here is a compact, one-page Executive Summary that you can use for your training/travel approvals.