Chad Wiebesick serves as the Director of Social Media and Interactive Marketing for the State of Michigan’s economic development and tourism agency, the Michigan Economic Development Corporation. In this role he oversees the processes, tools, training and governance in transforming the organization into a social business, including providing thought-leadership and coordination among 17 administrators overseeing 35 social media accounts.
His team’s efforts on the Pure Michigan campaign have ranked Michigan among the world’s Top 10 travel destinations for its social media efforts. Pure Michigan is also the #1 travel brand in the world on Instagram, as measured by the number of people who have uploaded photos with the hashtag #PureMichigan (Totems, 2014). Chad is a founding board member of the Social Media Association of Michigan and serves as the Executive in Residence at Eastern Michigan University’s Center for Digital Engagement.