Facebook Live continues to reshape how local governments do social media. Its popularity has allowed localities to connect with citizens like never before. In this session, you’ll hear from the award-winning communications and media coordinator for the City of Roanoke. Over the last year, Roanoke has attracted hundreds of thousands of viewers on Facebook Live by bringing breaking news to its citizens before reporters even get to the scene. See examples, lessons learned, and discover why breaking news should be a part of your city or county social media model.
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