Share your agency’s social media accomplishments by submitting your entry for the Golden Post Awards, designed to honor outstanding use of social media by government agencies, now through 11:59 p.m. PST Tuesday, January 28, 2020.
Best Facebook Presence
This category recognizes a government Facebook presence that rises above the noise and creatively uses the platform and its many tools to successfully engage with the public.
Best Twitter Presence
This category recognizes a government Twitter presence that successfully makes an impact with the public, earns meaningful interaction and achieves significant results.
Best Instagram Presence
This category recognizes a government Instagram presence that builds strong community with followers with creative visual storytelling.
Best LinkedIn Presence
This category recognizes a government agency that uses LinkedIn to share compelling narratives about work culture, reach new audiences and earn powerful results in social recruitment.
Best Nextdoor Presence
This category recognizes a government agency that embodies what it means to be a good neighbor by using Nextdoor to show heart, emphasize community and make an impact.
This category recognizes a government agency’s efforts in producing an exceptional Podcast that connects with outsiders through storytelling and compelling conversation.
Best Use of Live Video
This category recognizes a government agency’s successful use of Live Video on a social media platform to powerfully engage their audience, tell an important story and elevate their social media strategy.
Best Use of Video
This category recognizes a government agency for outstanding use of Video – whether highly produced or edited on a cell phone – to capture the public’s attention and create a meaningful impression.
Best Social Media Customer Service
This category honors a government agency for consistently outstanding work in Customer Service on social media, centered on problem-solving, transparency, candor, and delivering a positive experience by showing they truly care.
Best Use of Social Media in an Emergency
This category recognizes a government agency for their exceptional use of social media during an emergency, demonstrating solid social media crisis strategy in effectively reaching the public in the time where it matters most.
After taking a brief hiatus in 2019 to revamp the program, the Golden Post Awards are back with several updates, which Conference Director Kristy Dalton said was a reflection of feedback from the government social media community.
“Besides doubling the number of categories, the biggest change to the program is the intentional focus on well-rounded social media strategy versus only looking at a one-off post. We’re not only looking at tactics – but also the strategy and real-world impact. I give Awards Chair Jessie Brown a lot of credit for helping us refresh the program during its 2019 hiatus.”
Submissions that have occurred since the 2018 awards program will be accepted and thoroughly reviewed by a panel of judges. Because we strongly feel awards should be given on the merits of the entry, not on the ability of the agency to pay a fee, there is no cost to government agencies to submit entries. Agencies may only enter a maximum of three entries, only once per category.
Finalists will be posted in late February and will receive a certificate. Some of the category winners may be revealed on the general session stage throughout the event, with the main Golden Post Awards ceremony taking place the afternoon of Wednesday, March 25, 2020, at the Washington State Convention Center in Seattle where all winners will receive an engraved trophy.
All entries are due by 11:59 p.m. PST Tuesday, January 28, 2020.