Kerry Shearer IS “The Livestream Expert” @KerryShearer on Periscope and Twitter! He’s been on the platform since its March, 2015 launch, and knows all the techniques and approaches necessary to be an effective live-streamer.
Kerry has a diverse communications background as a radio and TV broadcaster, public information officer, video producer/editor, crisis communicator, and social media and live-streaming specialist.
He has served as communications, media and marketing specialist for Sacramento’s electrical utility (SMUD), the County of Sacramento, and the Sacramento Metropolitan Air Quality Management District, responding to thousands of media inquiries.
At Sacramento County Public Health, Kerry implemented cutting-edge social media strategies to communicate during the H1N1 flu pandemic. That included Skype for live TV interviews, fast-turn videos, live webcasts, Twitter/Facebook/YouTube posts, and creation of a compact web TV studio for live and recorded video.
Today, Kerry energetically provides communications, traditional and social media, and crisis response training, as well as web video production, to local, state and federal agencies, associations, businesses and entrepreneurs. He thrives on helping communications colleagues understand and implement social media platforms and web video products as part of a well-rounded communications program.