How Many Social Profiles & When to Say Goodbye

Determining whether your organization should utilize one social profile or many is a challenging decision, with implications related to branding, message discipline, staffing and, most significantly, confusion for the public. Each approach carries potential benefits and drawbacks. Learn from real-world examples about when it’s time to empower others to create a unique social profile, and conversely, when to start consolidating your social presence.

Content & Strategy