Responding to Social Media Comments

Communicators are good at controlling the narrative but that isn’t always the case in our social media feeds. If your social media guidelines tell you to ignore the trolls, then you are going about it all wrong. This session will show you how to have authentic conversations on social media by responding to negative posts and taking advantage of real time opportunities to elicit brand affinity. The magic begins when you start talking back!

Content & Strategy Training & Governance