Public official use of social media is gaining attention. This session will explore how communicators can best prepare (and protect!) their agencies. To help illustrate, Amy Blalock from the City of Durham will share how her team developed a social media policy for elected officials, and then managed to win approval from City Council. Additionally, Anil Chawla, CEO of ArchiveSocial, will share case studies involving public officials and shed light on how your agency can stay out of the headlines.