Steps for Developing a Social Media Plan

The City of Boulder, Colorado developed a social media plan that sets clear, practical guidelines for how the city will use social media and measure success. Hear lessons learned about why and how to develop a social media plan, including insights about topics to cover, like goals, posting guidelines and content strategy. See a replicable social media plan that strives to reflect best practices and data-driven strategies to engage audiences and advance communication priorities.

Content & Strategy Training & Governance