Alicia Trost

San Francisco Bay Area Rapid Transit (BART)

Alicia Trost is the Department Manager of Communications and Chief Spokesperson at the San Francisco Bay Area Rapid Transit (BART), overseeing all media relations, public relations, social media, and digital storytelling. Her team balances crisis response against a full calendar of engaging content, with daily pickups in regional media alongside thousands of weekly organic shares. They’ve received national accolades for breaking the government communications mold with their personally engaging tone, intentionally crafted to elicit affinity for BART and explain its important role in the region.

Breakout Session

Responding to Social Media Comments

Evergreen D

Communicators are good at controlling the narrative but that isn’t always the case in our social media feeds. If your social media guidelines tell you to ignore the trolls, then you are going about it all wrong. This session will show you how to have authentic conversations on social media by responding to negative posts […]

Content & Strategy Training & Governance