Craig Schwartz

Captain, Santa Rosa Police Department, CA

Captain Craig Schwartz has been a peace officer in his hometown of Santa Rosa, California for nearly 26 years, and currently serves as a division manager.

Craig was raised in Santa Rosa and came to the Santa Rosa Police Department as a police officer trainee in 1992. After graduating from the SRJC Police Academy he served 11 years in a number of assignments. He was a patrol officer, a member of the Department’s Neighborhood Enforcement Team, and a detective with the Career Criminal Apprehension Team. He also served as a defensive tactics instructor and as a member of the Department’s SWAT Team in multiple roles for ten years.

Craig was promoted to the rank of Sergeant in 2003, supervising patrol teams and the SWAT Team. He supervised the Gang Crimes Team from 2006-2009 and served as a member of the Operation Team with Mayor’s Gang Prevention Task Force. While supervising the newly reconstituted Gang Team, he initiated the Department’s participation in an FBI Safe Streets Task Force and also numerous collaborative relationships with other agencies and service providers to aid in gang prevention, intervention, and enforcement. Craig promoted to the rank of Lieutenant in 2009. In that position he served as a watch commander and manager in the Patrol Bureau. He also managed he Support Bureau, overseeing the Department’s Personnel Services Team and Training Team. Among Craig’s projects as a Lieutenant was the initiation and management of the Department’s social media program. He has used the agency’s social media platforms as an engagement tool to help bring potentially controversial technology projects like body-worn cameras and drones to the department, and also to promote engagement and build trust on issues like police use of force.

Craig attained his current rank in December of 2012 and has managed both the Special Services Division and the Field Services Division. He has been heavily involved in community policing activities at all ranks and continues to serve on the Mayor’s Gang Prevention Task Force.

Craig graduated from the United States Naval Academy in 1990, earning a Bachelor of Science degree and a commission as an officer in the U.S. Navy. As a Police Sergeant, he graduated from the Sherman Block Supervisory Leadership Institute. He completed the FBI National Academy in 2012, graduated with Class 251. He graduated from the California POST Command College Class 244 in September, 2014. Most recently, Craig earned a Master’s Degree in Homeland Defense and Security at the Naval Postgraduate School in December, 2017.

Craig has written articles for The Police Chief magazine and The Santa Rosa Press Democrat. He also writes a blog on policing issues for the Santa Rosa Police Department and his posts have been featured online by affiliates of the International Association of Chiefs of Police, at IACP.Net.

Craig was the Acting Police Chief and Operations Section Chief in the Santa Rosa Emergency Operations Center during the first night and day of the Sonoma County wildfires in October, 2017. He and his team used social media to reach his community with lifesaving and other critical information during the disaster.

General Session

Keynote Panel: Social Media Crisis Response

When a crisis hits your agency, you have seconds before the narrative could spin out of your control. This interactive panel shares best practices and hard lessons learned for managing any incident. Attendees will leave with solid strategies for holding your ground when crisis hits.

General Session